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Key Points Table of Contents Motivation. It is a key component of the fitness industry. Motivate prospects to join. Motivate members to attend classes, do personal training, and just reach their [...]

Key Points Table of Contents As Greta Thunberg graces the cover of Time as its person of the year, she is but one face in the green movement. Increasingly consumers are looking to spend their [...]

Key Points Table of Contents Buying online is commonplace thanks to Amazon, eBay, and other online merchants making the experience safe and smooth for consumers. And, while plenty of fitness [...]

Key Points Table of Contents If you do a quick Google search for “how to save on a gym membership” or “cheap gyms,” you may be surprised at how many results come back touting how to take [...]

Key Points Table of Contents John Taffer on “Bar Rescue,”, the sharks on “Shark Tank”, celebrity chef Gordon Ramsey’s and Marcus Limonis on “The Profit,” provide an image of business consultants. [...]

Key Points Table of Contents The odds are that you are on social media personally, and your health club hopefully has an online social media presence as well. However, just being there doesn’t [...]

By Ziad Razzak Key Points Table of Contents Power in Community Let’s face it, fitness is not going anywhere; it will constantly evolve and change, but ultimately, we all understand that it is a [...]

Key Points Table of Contents Food near me now? Google it. Where can I find a good mechanic in Boston? Google it. What’s the best gym in town? Google it. “Google it” is often the answer to any [...]

Key Points Table of Contents The importance of having an active presence on social media may be undervalued by health and fitness clubs. Creating profiles on platforms such as Facebook and [...]

Key Points The design and feel of your health club has a huge impact on prospects’ and members’ perception of your business. It can often make the difference between whether someone joins your [...]