Private Equity in the Fitness Space
By Ziad Razzak Power in Community Let’s face it, fitness is not going anywhere; it will constantly evolve and change, but ultimately, we all understand that it is a critical aspect in [...]
Local SEO Ranks High for Getting Your Health Club to Rank High
Food near me now? Google it. Where can I find a good mechanic in Boston? Google it. What’s the best gym in town? Google it. “Google it” is often the answer to any question these days. And, it is [...]
Why Health & Fitness Clubs Should Be Active on Social Media
The importance of having an active presence on social media may be undervalued by health and fitness clubs. Creating profiles on platforms such as Facebook and Instagram is important, [...]
Strategies for selling gym memberships with content marketing
In today’s fitness business world, great content marketing is critical to a gym’s success. Many businesses, ranging from local bakeries to Fortune 100 behemoths, utilize content [...]
9 Keys to Successfully Marketing a Gym
When launching a new gym, developing and executing a comprehensive marketing plan is critical to the success of your business. A good marketing plan provides a roadmap for acquiring customers. [...]
Accountability, Goals, & Rewards
Say the word “accountability” and hear a chorus of people go “ugh”. Holding people accountable is not what a lot of managers like to do. According to a study of 5400 upper-level managers [...]
5 tips to retain health club employees
Health club owners spend tons of time and tons of money on member retention. However, almost as costly, and rarely thought about, is employee retention. As the economy continues to warm up and [...]
Why health club owners should retain employee records
Recently a club owner found himself in the middle of litigation with a former employee looking to collect on unemployment insurance. The former employee made a compelling case, but the club owner [...]
Why your health club needs a mission statement
Often when a fitness fan or investor decides to open a health club, it is that passion for the industry and the dollar that drives them. But, in today’s highly competitive market it takes [...]
