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For many health clubs, particularly fitness-only gyms, success of a strong personal training program can be the difference between long-term success and struggling to pay the bills. OK that might [...]

Retailers have Black Friday. E-commerce companies have Cyber Monday. Health club and fitness professionals have New Year’s. It is with good reason that January, the beginning of the New Year, is [...]

Running a gym is like running any business. Sure, health clubs may do more for the health and wellness of its members than a fast-food restaurant or vape shop, but in the end, they are all in the [...]

Health club owners often spend their days looking for new members and serving existing ones—not to mention managing staff, maintaining equipment, and more. However, staying on top of your [...]

Motivation. It is a key component of the fitness industry. Motivate prospects to join. Motivate members to attend classes, do personal training, and just reach their fitness goals. However, too [...]

As Greta Thunberg graces the cover of Time as its person of the year, she is but one face in the green movement. Increasingly consumers are looking to spend their money with companies that are [...]

Buying online is commonplace thanks to Amazon, eBay, and other online merchants making the experience safe and smooth for consumers. And, while plenty of fitness clubs have incorporated online [...]

If you do a quick Google search for “how to save on a gym membership” or “Cheap Gyms,” you may be surprised at how many results come back touting how to take advantage of free trials at gyms. [...]

Ask anyone how to get something done, and more often than not, they will let you know that “there’s an app for that.” There are more than five million apps combined on the Google Play store and [...]

When a member joins your health club or training studio, they are often told how to set goals and measure for results. However, too often, small business owners don’t really know what to track to [...]