LEADERS IN FITNESS INDUSTRY CONSULTING

THE ATWOOD CONSULTING GROUP

John Atwood, Founder and Managing Partner of The Atwood Group

I founded Atwood Consulting because I love the fitness industry and enjoy working with passionate entrepreneurs, and business owners and managers who are excited about health and fitness. I’ve worked in the industry for more than 25 years as a senior manager and owner of a club that received national media coverage for it’s innovative model that was featured in Boston Magazine, The Wall Street Journal, and AARP Magazine.

Our consulting team is comprised of exceptional professionals who combined have over a century of industry experience, and like me, are passionate about helping others succeed in bringing fitness to the masses and making career dreams come true.

Enough about us…let’s talk about you.

Do you want to start or grow a fitness related business and have no idea where to begin or simply need new, fresh ideas? Good news! You’ve come to the right place.

Developing and opening a new club?

If you are starting out and want to open a new club, we will help you determine if the location is feasible, develop a business plan around your goals, work with you to design and equip your facility, hire and train staff, create programming, and develop winning marketing and sales strategies that will build your membership base and service revenues from day one.

Have a club and want to improve operations or grow and increase profitability?

Whether your club is struggling or profitable, we’ll dive into the business to learn what is and is not working and help you grow memberships, reduce operating costs, expand profit centers and implement strategies that will improve the club’s financial success.

Looking to acquire funding for a new club or to expand a currently operating club or refinance debt? 

We can help evaluate financing options, introduce you to and coordinate with banks we work with, coordinate private investor relations, and provide the back-up materials you’ll need to acquire a loan or equity financing.

Want to add fitness to your current business or renovate a fitness facility?

If you operate a golf course, residential complex, university or any other entity that doesn’t have fitness at its core and want to add fitness to what you are currently doing, we’ll guide and support you every step of the way.  We have designers and equipment experts on our team who have built and remodeled hundreds of fitness facilities of all shapes and sizes and know how to create fitness spaces that fit your vision as well as your budget.

Why pick us?

It’s simple….

Our team is comprised of consultants who are proven stars and have decades of fitness and business related experience under their belts.

We believe in collaboration. We’ll work in partnership with you to identify priority areas of focus and provide the legwork, guidance and support you’ll need to explore options and make decisions about what’s best for your business.  Our approach is thoughtful, rigorous and creative; it’s based on a strong record of success and adapted to meet your individual needs and the particulars of your engagement.

Have a problem that needs solving or interested in learning more?

Sign up to talk to us for 30 minutes and get FREE advice!  Tell us your vision and what you need help with, and we’ll give you some ideas. If you like them, we can discuss how we can help you moving forward.

Pretty easy, right?

Thanks for stopping by and checking out our website and we look forward to talking to you soon.